A common trend in the United States is to blame everything wrong with our country on Millennials. OK. That’s a slight exaggeration, but if we’re being honest, Millennials often get blamed for causing trouble.

They also have been stereotyped as lazy with zero work ethic. What many people don’t realize is Millennials range in age from teenagers up to about 35 years old. How on Earth can you classify such a diverse group with one stereotype?

Group of young business people and designers.They working on new project.Startup concept.

They also have been stereotyped as lazy with zero work ethic. What many people don’t realize is Millennials range in age from teenagers up to about 35 years old. How on Earth can you classify such a diverse group with one stereotype?

Like all previous generations, Millennials have overachievers and underachievers. There are Millennials who do the right thing and Millennials who do the wrong thing. You have Millennials who over spend and Millennials who are responsible with their money. And, like previous generations, Millennials also have attributes that set them apart, regardless of their age.

First, they are highly educated. In fact, they are the most educated generation in history. Yes, they are more college educated than previous generations, but Millennials area also Jetsons. They grew up and are still growing up in a digital age where information is always at their fingertips. They have a lot of knowledge that could benefit your financial institution.

Millennials also are technology adopters, and their learning curve is narrow. These are people who grew up with the Internet. The youngest Millennials were practically born with tablets in their hands. As a result, they tend to be progressive thinkers. They understand new technologies that their parents and older co-workers do not, and they are excited about using technology to improve work efficiency and the customer/member experience and they want to share it.

Perhaps the best reason to hire Millennials, however, is their connection to other Millennials. They know what makes their friends tick. They know what products and services their friends need. They understand what messages are most effective for targeting their own age group. Many financial institutions continue struggling to attract this younger generation of people, in part, because they don’t hire enough of them. The same holds true for your board of directors. If you don’t have Millennials on your board of directors, your financial institution will continue struggling to attract this younger demographic.

Use their knowledge. Use their progressive thinking. Use their friendships and social connections to make your brand more Millennial friendly. Your financial institution will benefit greatly from their insight.