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Real-Time Marketing & PR is a book about doing business at the speed of now–something today’s credit unions know very well.   The book powerfully demonstrates how technology has revolutionized interaction with customers, suppliers, the media and other interested parties.

At its core this is a book about social media tools and their impacts on customer and media interactions. Author David Meerman Scott makes a strong case for the need to utilize these tools, no matter what your business. He vividly reveals the pitfalls of not responding immediately in a world where customers expect and demand instant communication.

Credit union leaders and credit union marketing professionals will gain a new understanding of the power of online applications like Twitter and Facebook. The author’s convincing arguments will make it clear that you need to pay attention to this emerging world of social media. His tips and insights for monitoring and measuring your efforts will be valuable to those wondering about the value of engaging in the conversation.

David Meerman Scott opened people’s eyes to the new realities of marketing and public relations in his book The New Rules of Marketing and PR. The book spent six months atop the BusinessWeek bestseller list and has been published in more than 20 languages. He is the author of a popular blog and has delivered hundreds of speaking engagements around the world. These experiences give him a unique perspective on the ways that businesses are reaching buyers in real-time.

ACTION ADVICE: Read this book and learn its lessons, then take action to improve your credit union’s performance in delivering real-time responses.  Start by reviewing what you are doing now and looking for gaps, then move to more proactive efforts to enhance what you are doing well to make it even better.  Identify the small steps and start taking them today to leverage these new tools in growing your credit union.