Addition enhances scope and dynamics of credit union strategic planning services

(April 11, 2016) On The Mark Strategies, a consulting firm specializing in branding and strategic planning has acquired Credit Union Strategy, a firm specializing in strategic planning services for credit unions.

“This acquisition allows us to continue to expand the services we offer to credit unions,” said Mark Arnold, president and founder of On The Mark Strategies. “We see this acquisition as a way to expand and enhance our trademarked processes that continue delivering proven results to our clients.”

Credit Union Strategy, founded by Dr. Michael Hudson has focused primarily on strategic planning for medium and large credit unions. “As I transition my professional efforts in some exciting new directions, I’m delighted to hand-off Credit Union Strategy to Mark and his team,” said Hudson. “I can’t think of a better individual or team to build upon the foundation and take the work to the next level in serving credit unions as they tackle the challenges that lie ahead.”

“We appreciate all the hard work and effort Michael put into Credit Union Strategy,” added Arnold. “Our team looks forward to integrating his ideas and processes into the On The Mark Strategies array of strategic planning services. We serve credit unions of all sizes, from coast-to- coast and believe this acquisition will enable us to offer our clients the best possible strategic planning support.

“On The Mark Strategies employs a trademarked process when partnering with credit union clients on their strategic planning initiatives,” adds Arnold. “We also implement teambuilding exercises, hot-topic industry overviews and a proprietary Five-Star Credit Union analysis which dives deeply into the core matter of the credit union.”

For more information on strategic planning services contact Arnold at (214) 538-4147 or


On The Mark Strategies is a consulting firm specializing in strategic planning, branding and consumer engagement training for credit unions. On The Mark Strategies has partnered with financial institutions from $30 million to $2 billion in asset size from coast-to-coast. For more information, call (214) 538-4147, email or visit